| Primary product |
Lead records (real-time and aged) |
Inbound calls transferred to the agent |
| Pricing unit |
Per lead |
Per call (typically per billable call) |
| Starting price |
$1.00 per aged lead |
Per-call pricing starts significantly higher (varies by vertical) |
| Verticals |
Life, FE, IUL, Medicare, health, ACA, mortgage, auto, home |
Auto, home, health, Medicare primarily |
| Delivery format |
Webhook / CSV |
Live call transfer |
| Agent staffing requirement |
Dialer and cadence system |
Licensed agent available to accept call transfer live |
| TCPA consent record |
Timestamped on every record |
Call-based consent at origination |
| Replacement policy |
Yes, on defective records |
Call-return policies vary |