Home insurance leads are consumer inquiries about homeowner, condo, and renter coverage. ClosrLeads delivers real-time and aged home records with timestamped TCPA consent and state and property-profile filters, built for P&C agents running auto + home bundles and LOs who need a compliant cross-sell for mortgage borrowers at closing.
Every product below is built for licensed insurance agents and agencies. Pricing starts at $1.00 per lead on aged volume; real-time and niche-filtered pricing varies by filter set, state, and daily volume. Live pricing and available filters are on the shop page.
Home insurance leads are contact records for consumers shopping for homeowner, condo, or renter coverage. The category covers three main groups: owner-occupied single-family homes (the bulk of the market), condos (HO-6 policies), and renters (HO-4 policies, usually lower premium but part of a larger bundle conversation). Each record carries the standard contact fields, property state, homeowner status, and the timestamped TCPA consent that lets a licensed P&C agent follow up.
Home lead behavior splits into two main triggers. The first is renewal shock — a rate increase from the current carrier that pushes the consumer to shop. The second is purchase — a new home closing that requires a binder for the lender. Both triggers produce high-intent leads, but the sales conversation is different: renewal shoppers are price-led; purchase shoppers are closing-date-led.
Aged home leads run $1 to $5 per record. Real-time home volume leads run $10 to $25. Real-time form-filled with property-profile filters runs $25 to $60. Higher dwelling-coverage bands and high-value-home filter sets (dwelling $750K+, appointed with Chubb, PURE, Cincinnati) carry the highest per-lead pricing because the premium and commission per policy justify it.
Real-time wins on purchase-trigger leads because the consumer has a closing date and needs a binder. Real-time also wins on renewal-shock leads in the first week after the renewal notice arrives. Aged works well for bundle-focused agencies that run SMS nurture on auto leads and circle back to home a few weeks later; the longer cadence fits the consumer's own shopping arc.
All ClosrLeads home records come from web-based quote forms with explicit TCPA consent language and captured source metadata. Source page, click timestamp, IP, and user agent are recorded. Submissions pass duplicate detection, IP and device reputation checks, phone and email validation, and state suppression before delivery or aging. Real-time form-filled products can deliver TrustedForm certificate URLs where the source supports it.
Independent P&C agents, captive agents with exclusive books, multi-line P&C agencies running auto + home bundles, and high-value-home specialists writing Chubb/PURE/Cincinnati business all buy from ClosrLeads. The common thread is carrier appointments with at least two or three home carriers so agents can quote competitively across a range of property profiles.
On real-time, gather the full rating set on the first call (dwelling value, year built, roof age, construction type, prior claims, current carrier) and return a bundle quote that includes auto whenever the consumer has a vehicle. Most well-run P&C shops treat a home lead as a two-policy opportunity from the first conversation.
On aged, the cadence is longer. Run 10 to 14 touches over two to three weeks, lead with SMS, and treat the conversation as a full household review. A consumer who shopped home six weeks ago may now be inside a renewal window for auto, and the agent who re-opens that conversation with a competitive bundle quote wins the household for both policies.
Every record includes the fields licensed agents need to open a conversation and stay compliant. Additional fields may be available for real-time and niche lead types depending on the source and filter set.
Delivery: CSV file with column headers for aged, real-time webhook (JSON POST) for live flows, or both in parallel.
Every home insurance lead delivered through ClosrLeads is captured with timestamped, affirmative consent that documents who consented, when, how, and on what web property. The consent record is available on request, and is what your compliance team will need if a call or text is ever challenged under the Telephone Consumer Protection Act (TCPA) or state telemarketing rules.
Beyond opt-in capture, submissions are screened against duplicate, DNC, and quality signals, and high-risk inputs are filtered out before delivery. Buyers are responsible for maintaining their own calling-time windows, DNC policy, agent training, and state-level registrations. We document the consent; you document the agent behavior. Used together, the two form a defensible TCPA posture.
For the full regulatory picture, the FCC and FTC publish guidance on TCPA and telemarketing rules. Agents should also review their state insurance department bulletins for any state-specific requirements around lead calls, texts, and solicitation language.
Agent who leads with the auto + home bundle conversation. Uses home leads to anchor the household-level relationship and drive higher retention across both policies.
Agent working alongside mortgage LOs. Receives referrals at closing and supplements them with inbound home leads during purchase-heavy months.
Agency appointed with carriers like Chubb, PURE, and Cincinnati. Targets higher dwelling coverage limits and writes fewer, larger policies with better retention economics.
"We hit quota our second month using this. Great team and lightning-fast delivery that actually works."
"High quality leads and they helped us tune our dialer scripts. Support team is incredibly responsive."
"Quality verified leads at a fair price. ROI has been excellent. Highly recommend for serious agencies."
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