If you are buying FEX leads but not getting consistent policies, the issue is usually speed, scripting, or follow-up structure. Here is the exact Final Expense workflow that top producers run.

FEX LEADS

FEX Leads: The Complete Final Expense Strategy (Opt-In to Issued)

A repeatable system for turning Final Expense leads into appointments, applications, and approvals.

Final Expense is one of the best markets for consistent production—if you run it like a system. When agents struggle with FEX leads, it is rarely “the leads.” It is almost always response time, positioning, and follow-up.

The FEX Reality

Final Expense buyers want help—not pressure. The agents who win sound calm, clear, and respectful, and they follow up consistently.

Step 1: Define What “Good” FEX Leads Are

Before you scale, make sure your Final Expense leads have:

Clear opt-in intent (they requested information).
Fresh timestamps (real-time beats aged).
Accurate phone data (deliverability matters).
Compliance-first capture (documented consent).

Step 2: The First Call Script That Gets Seniors Talking

Your opening should feel like help, not a pitch. Aim for:

Framework:

Who you are → why you are calling → simple question. Example: “This is (Name). You had requested info on burial coverage. I just wanted to make sure I’m looking at the right options for you—are you still in (State)?”

Then move to a 2–3 question fact-find: age range, tobacco, basic health positioning. Keep it light and conversational.

Step 3: Multi-Touch Follow-Up (The Money Is in Attempt #3–#7)

Final Expense conversion improves dramatically when you have structure. A simple cadence:

Day 0: 2–3 call attempts + 1 text.
Day 1–3: 2 calls/day + 1 text/day.
Day 4–10: 1 call/day + 2–3 texts total.
Day 11–30: 2–3 calls/week + value texts (not spam).

Step 4: Speed + Dialer = More Conversations

The best producers do not rely on “discipline” to call fast—they rely on systems. Real-time delivery to a dialer queue means your agents spend their day talking to people instead of hunting leads and manually dialing.

Want FEX Leads That Convert?

Build speed-to-lead + follow-up structure, then scale volume.